The rectangular shape is often considered solid and strong, which gives the logo a sense of strength or stability. They have a central focus and can be easy on the eyes. Circles are cohesive and inclusive shapes. They are great as avatars on social media and work well with other graphical elements. Round logos are fantastic, especially as stand-alone symbols. There are also ultramodern, minimal, classical styles, and plenty of different shapes too. Pick and choose a logo design type that suits you best.Īdditionally, there are different visual design styles, such as retro logo designs. There are also instances where a logo combines the two, such as Domino’s or Target. But the two most important for you would be text-based logos such as Disney or Google and symbol-based logos such as Instagram or Nike. There are many different logo categories or types. Choose Your Logo Design StyleĪs you’ll probably notice while looking for inspiration, logos come in a large variety of styles. That’s because your logo design is going to be part of your overall brand. Alternatively, Pinterest is an excellent source of color inspiration and niche research.Īdditionally, try to think about your colors more broadly, meaning how those colors could be used within your overall website and not just within your logo design. You can use the websites mentioned in the first step for your color research. Do your research and pick your colors accordingly. In this case, light pinks or yellows might not do the trick.
It’s about the whole picture, which also includes your niche and target audience.Īnother example is if you’re in the beauty industry but are targeting men. Seriously consider your target audience within the niche.įor example, if you’re in the automotive industry, but you’re targeting young adults, going with a darker, more masculine palette might not work as well as a lighter, livelier range of colors. But if you’re in the beauty industry and target a younger, feminine audience, then going for lighter colors, perhaps even metallics might be a better call. So, if your business is in the automotive industry, targeting mostly older men, you’ll want to pick colors that are maybe darker or richer in tone. What you’ll want to do instead is take some time to research appropriate colors for your niche, industry, and target audience. However, if you don’t already have pre-defined branding guidelines or website colors to work with, don’t worry. You might have to tweak the colors a bit as you’re developing the logo’s design, but those brand colors are where you’re going to start. If you have your brand guidelines already defined, use those colors for your logo. Picking the colors for your logo design doesn’t have to be hard. Identify Three Colors That Reflect Your Website Don’t forget to gather at least three wonderful examples that speak to you. You’ll be able to create something that looks similar without feeling frustrated, uninspired, or confused as to where to start. Taking the time to familiarize yourself with various design and graphical concepts will allow you to start your logo design process on the right foot and in a strong direction. These two websites are public portfolios, so you’ll have access to countless logo designs in all kinds of styles.
When you take some time to look for inspiration, you’ll have a better feel for which direction to go with your logo design. This way, you’re taking the time to gather various ideas, and you’ll know more clearly which ideas you like and which you don’t.
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